{"id":4222,"date":"2024-04-22T10:32:14","date_gmt":"2024-04-22T01:02:14","guid":{"rendered":"https:\/\/www.alcoawheels.com\/australia\/en\/?post_type=news&#038;p=4222"},"modified":"2025-08-12T05:18:53","modified_gmt":"2025-08-11T19:48:53","slug":"how-can-we-survive-for-more-than-70-years-in-the-transport-industry-alcoa-wheels-and-holmwood-highgates-testament-to-reliability-and-innovation","status":"publish","type":"news","link":"https:\/\/www.alcoawheels.com\/australia\/en\/news\/how-can-we-survive-for-more-than-70-years-in-the-transport-industry-alcoa-wheels-and-holmwood-highgates-testament-to-reliability-and-innovation\/","title":{"rendered":"How can we survive for more than 70 years in the transport industry? Alcoa Wheels and Holmwood Highgate&#8217;s Testament to Reliability and Innovation"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Surviving more than seventy years in the transport business is no easy feat. It takes a mix of toughness, smarts, and a strong dedication to doing things right. With the crazy challenges the threw at businesses worldwide, companies had to shake things up, adapt, and figure out new ways to do stuff. But among those that not only kept going but actually did better, Alcoa Wheels and Holmwood Highgate really shine as examples of reliability and fresh ideas.<\/p>\n\n\n\n<p>One big reason they&#8217;ve stayed successful is that they listen hard to what customers want, teamed up with good partners, and keep coming up with new ideas. Even when things get tough, Alcoa Wheels and Holmwood Highgate stay ahead of the game, setting high standards and showing what&#8217;s possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-great-things-evolve-from-humble-beginnings\">Great things evolve from humble beginnings<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/first_tanker11_311ff0.jpg\" alt=\"\" class=\"wp-image-4224 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>The story of these companies is all about bouncing back, especially in the rough and tumble world of transportation. Since the 1950s, Holmwood Highgate has been all about changing how we move liquids in bulk.<\/p>\n\n\n\n<p>Starting small with fuel, they&#8217;ve now got tankers for all sorts of markets, including military and aviation use. Ian Williamson, who works in sales at Holmwood Highgate, says,<\/p>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201c<em>Our steadfast dedication to quality and customer satisfaction has resulted in a fleet of Holmwood tankers still in operation across the globe, a testament to their durability and longevity\u201d<\/em><\/strong><\/p>\n<cite>Ian Williamson, Holmwood Highgate<\/cite><\/blockquote>\n\n\n\n<p>You can see Holmwood Highgate&#8217;s drive to keep things fresh in how they&#8217;ve expanded into other kinds of tankers, like for dry goods and LPG. Plus, they&#8217;ve got this huge laser cutter that makes production faster and more precise\u2014proof they&#8217;re all about being the best.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"641\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/Untitled-design-2.png\" alt=\"\" class=\"wp-image-4225 size-full\" srcset=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/Untitled-design-2.png 800w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/Untitled-design-2.png?resize=300,240 300w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/Untitled-design-2.png?resize=768,615 768w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/Untitled-design-2.png?resize=600,481 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><a href=\"https:\/\/www.alcoawheels.com\/australia\/en\/about\/\">Alcoa Wheels<\/a> began its journey in 1948 by revolutionizing the industry with aluminium wheels. But their innovation didn&#8217;t stop there. Today, they continue to advance, crafting <a href=\"https:\/\/www.alcoawheels.com\/australia\/en\/lightweight-solutions\/\">lightweight wheels <\/a>for trucks, trailers, and buses that enhance fuel efficiency and overall performance. Their commitment to improvement has resulted in numerous breakthroughs, including the development of the <a href=\"https:\/\/www.alcoawheels.com\/australia\/en\/dura-bright-evo\/\">Dura-Bright\u00ae<\/a> Surface Treatment.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-partnering-with-excellence-building-strong-collaborations\">Partnering with Excellence: Building Strong Collaborations<\/h2>\n\n\n\n<p>A big part of what&#8217;s kept both Alcoa Wheels and Holmwood Highgate going strong is their knack for making great partnerships. Teaming up with top brands like Alcoa has been key to their success. Ian Williamson says,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong><em>&#8220;I&#8217;ve always gone with Alcoa wheels because they&#8217;re top-notch, reliable, and leaders in the field.&#8221;<\/em><\/strong><\/p>\n<cite>Ian Williamson, Holmwood Highgate<\/cite><\/blockquote>\n\n\n\n<p>Looking back on more than seventy years of hard work, we can see the values that kept Alcoa Wheels and Holmwood Highgate going strong. In a business where things can change fast, they&#8217;re like anchors, always dependable and full of new ideas. Their story shows us the power of bouncing back, being flexible, and never settling for anything less than excellence.<\/p>\n\n\n\n<p>In a changing world, Alcoa Wheels and <a href=\"https:\/\/www.holmwoodhighgate.com.au\/\">Holmwood Highgate&#8217;s<\/a> story inspires us: dream, invent, aim high amidst adversity.  They push forward, break new ground, showing us how to strive for greatness despite any challenges that arise<\/p>\n\n\n\n<div class=\"wp-block-alcoa-wheels-columns-with-image columns-with-image\"><div class=\"container\"><div class=\"columns-with-image__boxes\"><div class=\"columns-with-image__box\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/04\/17389019_1468213009855609_8579915303667841283_o.jpg\" alt=\"bulk liquids\" height=\"664\" width=\"1000\"\/><\/div><div class=\"columns-with-image__box\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2023\/09\/Untitled-4098-\u00d7-2667-px-3-1.png\" alt=\"\" height=\"2667\" width=\"4098\"\/><\/div><\/div><\/div><\/div>\n\n\n\n<div id=\"columnsV1-c49bd042-5a6f-406f-aeb0-efce58d70a9d\" class=\"wp-block-alcoa-wheels-columns-v1 columnsV1 fullwidthcontainer with-gap withOutBorder\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"657\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2023\/07\/ult39-two-wheels-straight-right.png?w=930\" alt=\"Two Alcoa Ultra ONE Wheels next to each other facing straight and side on\" class=\"wp-image-1639\" srcset=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2023\/07\/ult39-two-wheels-straight-right.png 930w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2023\/07\/ult39-two-wheels-straight-right.png?resize=300,212 300w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2023\/07\/ult39-two-wheels-straight-right.png?resize=768,543 768w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2023\/07\/ult39-two-wheels-straight-right.png?resize=600,424 600w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"columnsV1-14dcdf56-e1a3-492d-a5cf-acc076698985\" class=\"wp-block-alcoa-wheels-columns-v1 columnsV1 fullwidthcontainer with-gap withBorder\">\n<p>To spec your wheels, ring&nbsp;<\/p>\n\n\n\n<p><a href=\"tel:1800-955-191\">1800 955 191<\/a>&nbsp;to talk with our wheel experts, or fill out a&nbsp;<a href=\"https:\/\/www.alcoawheels.com\/australia\/en\/contact\">contact form<\/a>&nbsp;and we will reach out to you to answer your questions and discuss your specifications.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":58,"featured_media":4228,"template":"","news-cat":[407,402],"news-year":[343],"class_list":["post-4222","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-all","news-cat-partners-customer-stories","news-year-343"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How can we survive for more than 70 years in the transport industry?<\/title>\n<meta name=\"description\" content=\"Alcoa Wheels and Holmwood Highgate&#039;s Testament to Reliability and Innovation for more than 70 years in the transport industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alcoawheels.com\/australia\/en\/news\/how-can-we-survive-for-more-than-70-years-in-the-transport-industry-alcoa-wheels-and-holmwood-highgates-testament-to-reliability-and-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can we survive for more than 70 years in the transport industry? 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