{"id":5015,"date":"2024-09-26T09:18:00","date_gmt":"2024-09-25T23:48:00","guid":{"rendered":"https:\/\/www.alcoawheels.com\/australia\/en\/?post_type=news&#038;p=5015"},"modified":"2025-08-12T05:18:51","modified_gmt":"2025-08-11T19:48:51","slug":"why-fleets-and-oems-are-choosing-dura-bright-wheels-over-other-finish-options","status":"publish","type":"news","link":"https:\/\/www.alcoawheels.com\/australia\/en\/news\/why-fleets-and-oems-are-choosing-dura-bright-wheels-over-other-finish-options\/","title":{"rendered":"Why Fleets and OEMs Are Choosing Dura-Bright\u00ae Wheels Over Other Finish Options"},"content":{"rendered":"\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These days, everyone\u2019s after the next big thing\u2014especially when it comes to wheels. We\u2019ve all seen the shiny finishes making waves, but here\u2019s the catch: while they look great fresh off the line, they don\u2019t always age well. We\u2019re starting to see more and more issues pop up\u2014peeling, cracking, and wear, particularly around those tricky handholes where finishes have a hard time sticking.\u00a0<\/p>\n\n\n\n<div id=\"columnsV1-33d6b593-df2a-4e9c-b925-01f7efd4f2ba\" class=\"wp-block-alcoa-wheels-columns-v1 columnsV1 covercontainer without-gap withOutBorder\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Alcoa-Wheel-Dura-Bright-.png\" alt=\"Dura-Bright\u00ae Wheels Over Other Finish Options\" class=\"wp-image-5016\" srcset=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Alcoa-Wheel-Dura-Bright-.png 940w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Alcoa-Wheel-Dura-Bright-.png?resize=300,251 300w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Alcoa-Wheel-Dura-Bright-.png?resize=768,644 768w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Alcoa-Wheel-Dura-Bright-.png?resize=600,503 600w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p>This is where <a href=\"https:\/\/www.alcoawheels.com\/australia\/en\/dura-bright-evo\/\">Dura-Bright\u00ae(DB) <\/a>wheels really shine and stand out over Other Finish Options. Unlike finishes that sit on top of the wheel and are prone to peeling, DB is different. It\u2019s a surface treatment that goes deep into the metal, meaning you won\u2019t see peeling or cracking. You get a wheel that keeps looking great with less fuss and maintenance.<\/p>\n\n\n\n<p>Now, let&#8217;s talk performance. One big advantage of DB wheels? No torquing issues. Yep, you read that right\u2014Dura-Bright\u00ae doesn\u2019t interfere with how the wheel is mounted.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Some other finishes can actually cause problems, where the wheel isn\u2019t held securely by the nuts and studs. That\u2019s a headache nobody wants.<\/p>\n\n\n\n<p>And if you\u2019ve ever dealt with air leaks between the tyre and the wheel, you\u2019ll appreciate this: DB wheels don\u2019t have the same issues. Some other finishes can wear down in the bead seat area, leading to leaks and poor tyre sealing. With DB, the wheel\u2019s surface stays intact, so you\u2019re not dealing with frustrating air leaks.<\/p>\n\n\n\n<p>Another cool thing? DB adds zero extra weight to the wheel. Meanwhile, some finishes out there can add up to 1kg per wheel. That might not sound like a lot, but across a whole fleet, it adds up\u2014and not in a good way!\u00a0<\/p>\n\n\n\n<div class=\"wp-block-alcoa-wheels-image-slider image-slider\" id=\"image-slider-308a8075-1204-459c-baf3-2987af88b192\"><div class=\"container\"><div class=\"image-slider-inner\"><div class=\"image-slider-body\"><div class=\"image-slider-main\" data-slide-fade=\"true\" data-slide-autoplay=\"true\" data-slide-arrows=\"true\" data-slide-dots=\"false\" data-slide-infinite=\"false\" data-slide-show=\"1\" data-slide-scroll=\"1\"><div class=\"image-slide-item\"><div class=\"image-slide-inner-wrap fullsmallslide valign-center align-center  slide-withbg mediaresponsiveZoom\"><div class=\"desktopImage image-slider__bg alcoa-wheels-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Untitled-Facebook-Post-1.png\" alt=\"Thumbnail\"\/><\/div><\/div><\/div><div class=\"image-slide-item\"><div class=\"image-slide-inner-wrap fullsmallslide valign-center align-center  slide-withbg mediaresponsiveZoom\"><div class=\"desktopImage image-slider__bg alcoa-wheels-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Untitled-Facebook-Post-2.png\" alt=\"Thumbnail\"\/><\/div><\/div><\/div><div class=\"image-slide-item\"><div class=\"image-slide-inner-wrap fullsmallslide valign-center align-center  slide-withbg mediaresponsiveZoom\"><div class=\"desktopImage image-slider__bg alcoa-wheels-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Untitled-Facebook-Post-3.png\" alt=\"Thumbnail\"\/><\/div><\/div><\/div><div class=\"image-slide-item\"><div class=\"image-slide-inner-wrap fullsmallslide valign-center align-center  slide-withbg mediaresponsiveZoom\"><div class=\"desktopImage image-slider__bg alcoa-wheels-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Untitled-Facebook-Post-4.png\" alt=\"Dura-Bright\u00ae Wheels \"\/><\/div><\/div><\/div><div class=\"image-slide-item\"><div class=\"image-slide-inner-wrap fullsmallslide valign-center align-center  slide-withbg mediaresponsiveZoom\"><div class=\"desktopImage image-slider__bg alcoa-wheels-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Untitled-Facebook-Post-5.png\" alt=\"Dura-Bright\u00ae Wheels Over Other Finish O\"\/><\/div><\/div><\/div><div class=\"image-slide-item\"><div class=\"image-slide-inner-wrap fullsmallslide valign-center align-center  slide-withbg mediaresponsiveZoom\"><div class=\"desktopImage image-slider__bg alcoa-wheels-image\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/09\/Untitled-Facebook-Post-6.png\" alt=\"Dura-Bright\u00ae Wheels Over Other Finish Options\"\/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So, if you\u2019re looking for wheels that look great, perform better, and last longer without the hassle, Dura-Bright\u00ae wheels are definitely the way to go. They\u2019re more than just a pretty face\u2014they\u2019re a smart, long-term investment for your fleet.\u00a0<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-50ab730b8db2d11db39b4f8fb2f74984\">Why Fleets and OEMs Are Choosing Dura-Bright\u00ae Wheels Over Other Finish Options<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-sure-it-s-an-alcoa-wheel\"><strong>Make Sure It\u2019s An\u00a0Alcoa<sup>\u00ae<\/sup>\u00a0Wheel<\/strong><\/h2>\n\n\n\n<div id=\"columnsV1-494727fd-3dae-46a3-a245-0604f4b72ec4\" class=\"wp-block-alcoa-wheels-columns-v1 columnsV1 covercontainer without-gap withOutBorder\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"460\" src=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/07\/df-2-wheels-tile.webp?w=600\" alt=\"\" class=\"wp-image-4780\" srcset=\"https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/07\/df-2-wheels-tile.webp 600w, https:\/\/www.alcoawheels.com\/australia\/en\/wp-content\/uploads\/sites\/6\/2024\/07\/df-2-wheels-tile.webp?resize=300,230 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Contact us at the Howmet Wheel system at 1800 955 191. You can also drop us an email at alcoawheels.sales@howmet.com or visit alcoawheels.com.au. Also, don\u2019t forget to follow Alcoa on Facebook at alcoawheelsaustralia for all the latest updates<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":58,"featured_media":5021,"template":"","news-cat":[407,403,405],"news-year":[343],"class_list":["post-5015","news","type-news","status-publish","has-post-thumbnail","hentry","news-cat-all","news-cat-product-technology","news-cat-compliance-maintenance","news-year-343"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dura-Bright\u00ae Wheels Over Other Finish Options<\/title>\n<meta name=\"description\" content=\"Learn why Dura-Bright\u00ae wheels are the top choice over Other Finish Options for fleets with no peeling, added weight, or torquing issues.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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