{"id":17,"date":"2023-05-24T15:05:25","date_gmt":"2023-05-24T15:05:25","guid":{"rendered":"https:\/\/www.alcoawheels.com\/europe\/en\/?page_id=17"},"modified":"2025-11-21T17:46:15","modified_gmt":"2025-11-21T16:46:15","slug":"surface-treatments","status":"publish","type":"page","link":"https:\/\/www.alcoawheels.com\/europe\/en\/surface-treatments\/","title":{"rendered":"Surface Treatments"},"content":{"rendered":"\n<div class=\"wp-block-alcoa-wheels-hero-banner-innerpage hero-banner with-image layout-2 overlayEnable align- vertical-align-\" style=\"background-color:#eee\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-banner.jpg\" alt=\"Alcoa Wheels surface treatments\" class=\"responsiveImage\"\/><div class=\"hero-banner__header\" style=\"text-align:center\"><div class=\"container\"><h1 class=\"hero-banner__header--title\">Surface Treatments<\/h1><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"dura-bright-evo\">Dura-Bright<sup>\u00ae<\/sup>&nbsp;&nbsp;EVO<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Breakthrough Technology<\/strong><\/h5>\n\n\n\n<p>Alcoa<sup>\u00ae<\/sup> wheels are available with Dura-Bright<sup>\u00ae<\/sup> EVO surface treatment that keeps wheels looking bright and shiny for years without polishing. Maintenance is extremely easy by just using water and soap thanks to the proprietary technology. Dura-Bright<sup>\u00ae<\/sup> is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do.<br>The Dura-Bright<sup>\u00ae<\/sup> surface treatment is available for practically all Alcoa<sup>\u00ae<\/sup> wheels.<\/p>\n\n\n\n<div class=\"wp-block-alcoa-wheels-columns-with-image columns-with-image\"><div class=\"container\"><div class=\"columns-with-image__boxes\"><div class=\"columns-with-image__box\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-DB-treatment-conv-coat.png\" alt=\"Conventional coating\" height=\"350\" width=\"550\"\/><\/div><div class=\"columns-with-image__box\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-DB-treatment-evo-coat.png\" alt=\"Alcoa Wheels patented treatment Dura-Bright\" height=\"350\" width=\"550\"\/><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>What happens on the road, stays on the road<\/strong><\/h5>\n\n\n\n<p>Dura-Bright<sup>\u00ae<\/sup>&nbsp;wheels can simply be cleaned with a mild detergent or undiluted Dura-Bright<sup>\u00ae<\/sup>&nbsp;Wheel Wash.<\/p>\n\n\n\n<div class=\"wp-block-alcoa-wheels-youtube-video youtube-video-main\"><div class=\"youtube-Videos container\"><div class=\"youtube-Videos-item\"><div class=\"videoWrapper privacyEnable\"><div class=\"onetrust-placeholder\"><p class=\"onetrust-message text-center vertical-center\"><span class=\"onetrust-unavailable-notice\">This content requires certain cookies to function. Please <a class=\"optanon-toggle\">accept<\/a> cookies in order to continue. You may need to refresh your browser window afterwards.<\/span><\/p><\/div><div class=\"youtube-video-wrapper\"><iframe data-src=\"https:\/\/www.youtube.com\/embed\/3zcGCwi61xw?si=B-ztd7OdrjrnnPJC\" class=\"youtube-iframe\" title=\"video\"><\/iframe><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty res-display-none\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"dura-flange\">Dura-Flange<sup>\u00ae<\/sup><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-zigzag media-list__body\" id=\"zigzag-main-45ea29ee-eb36-4195-af23-94703bac8f49\"><div class=\"media-list__body_main imageFirst vertical-align-center  container\">\n<div class=\"wp-block-alcoa-wheels-zigzag-item media-list-item\"><div class=\"media-list-item__box_content\"><div class=\"media-list-item__box_content_inner\">\n<h5 class=\"wp-block-heading\"><strong>Additional protection for an even longer service life<\/strong><\/h5>\n\n\n\n<p>Alcoa<sup>\u00ae<\/sup> Dura-Flange<sup>\u00ae<\/sup> wheels have a proprietary treatment on both rim flanges that provides a protective layer to reduce rim flange wear, and can contribute to an increased lifetime compared to other aluminium wheels under the same conditions.<\/p>\n<\/div><\/div><div class=\"media-list-item__box_image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-dura-flange.jpg\" alt=\"Dura-Flange Alcoa felni\"\/><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Road tested<\/strong><\/h5>\n\n\n\n<p>Dura-Flange<sup>\u00ae<\/sup>&nbsp;wheels are the most appropriate for transport where loads are heavy and prone to shifting, causing the tyre bead to rub against the wheel flange, such as:<\/p>\n\n\n\n<div class=\"wp-block-alcoa-wheels-lists alcoa-wheels-lists-block\"><div class=\"list-wrapper\"><ol style=\"list-style-type:none\">\n<div class=\"wp-block-alcoa-wheels-list-items inner-list-item-wrapper  with-icon list-item-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\" class=\"image-icon\" alt=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\"\/><li class=\"inner-list-item  with-icon\"><span>transport under extreme conditions, e.g., mining<\/span><\/li><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-list-items inner-list-item-wrapper  with-icon list-item-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\" class=\"image-icon\" alt=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\"\/><li class=\"inner-list-item  with-icon\"><span>heavy hauling, e.g., logging<\/span><\/li><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-list-items inner-list-item-wrapper  with-icon list-item-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\" class=\"image-icon\" alt=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\"\/><li class=\"inner-list-item  with-icon\"><span>tankers operating on &amp; off road (e.g., milk collection, fuel distribution)<\/span><\/li><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-list-items inner-list-item-wrapper  with-icon list-item-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\" class=\"image-icon\" alt=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/05\/wheel-bullet.jpg\"\/><li class=\"inner-list-item  with-icon\"><span>city bus<\/span><\/li><\/div>\n<\/ol><\/div><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-zigzag media-list__body\" id=\"zigzag-main-3b3b0bea-091c-4d01-a453-e2a068faddd0\"><div class=\"media-list__body_main imageFirst vertical-align-center  container\">\n<div class=\"wp-block-alcoa-wheels-zigzag-item media-list-item\"><div class=\"media-list-item__box_content\"><div class=\"media-list-item__box_content_inner\">\n<h5 class=\"wp-block-heading\"><strong>Rim Wear Protected<\/strong><\/h5>\n\n\n\n<p>Dura-Flange<sup>\u00ae<\/sup> wheels are easily recognizable by the \u201cRim Wear Protected\u201d sticker. Part numbers ending with DF are Dura-Flange<sup>\u00ae<\/sup> treated.<\/p>\n<\/div><\/div><div class=\"media-list-item__box_image\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"142\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-dura-flange-sticker.jpg\" alt=\"Dura-Flange matrica\"\/><\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide\" style=\"background-color:#cccccc;color:#cccccc\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"dura-bright-dura-flange\">Dura-Bright<sup>\u00ae<\/sup>\/Dura-Flange<sup>\u00ae<\/sup><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-zigzag media-list__body\" id=\"zigzag-main-c4e86585-cbcb-4398-b391-f4284c0b2191\"><div class=\"media-list__body_main imageFirst vertical-align-center  container\">\n<div class=\"wp-block-alcoa-wheels-zigzag-item media-list-item\"><div class=\"media-list-item__box_content\"><div class=\"media-list-item__box_content_inner\">\n<h5 class=\"wp-block-heading\"><strong>2 revolutionary treatments combined into one<\/strong><\/h5>\n\n\n\n<p>Alcoa<sup>\u00ae<\/sup> Dura-Bright<sup>\u00ae<\/sup>\/Dura-Flange<sup>\u00ae<\/sup> wheels are the result of 2 treatments combined, leading to a shiny looking easy to maintain wheel with a protective layer on the rim flanges to further increase the wheels\u2019 service life.<\/p>\n<\/div><\/div><div class=\"media-list-item__box_image\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"274\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-dura-bright-dura-flange.jpg\" alt=\"Dura-Bright \u00e9s Dura-Flange\"\/><\/div><\/div>\n<\/div><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Dura-Bright<sup>\u00ae<\/sup><\/strong><\/h5>\n\n\n\n<p>Dura-Bright<sup>\u00ae<\/sup>&nbsp;is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do. Regular cleaning with a mild detergent or undiluted Dura-Bright<sup>\u00ae<\/sup>&nbsp;Wheel Wash will keep the wheels shiny, even after hundreds of washes and thousands of kilometres, reducing maintenance costs.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Dura-Flange<sup>\u00ae<\/sup><\/strong><\/h5>\n\n\n\n<p>The Dura-Flange<sup>\u00ae<\/sup>&nbsp;treatment provides a protective shield to reduce rim flange wear, giving them up to double the lifetime compared to other aluminium wheels under the same conditions. Dura-Flange<sup>\u00ae<\/sup>&nbsp;is commonly used in transport where loads are heavy and prone to shifting, causing the tyre bead to rub against the wheel flange.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Black and Green \/ Rim Wear Protected<\/strong><\/h5>\n\n\n\n<p>Dura-Bright<sup>\u00ae<\/sup>\/Dura-Flange<sup>\u00ae<\/sup> wheels are easily recognizable by their black and green Alcoa\u00ae Dura-Bright<sup>\u00ae<\/sup> EVO and \u201cRim Wear Protected\u201d stickers. Part numbers ending with DD are Dura-Bright<sup>\u00ae<\/sup> and Dura-Flange<sup>\u00ae<\/sup> treated.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"219\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-db-evo-sticker.jpg?w=310\" alt=\"Autocollant Alcoa Wheels EVO\" class=\"wp-image-847\" srcset=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-db-evo-sticker.jpg 310w, https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-db-evo-sticker.jpg?resize=300,212 300w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/surface-treatments-dura-flange-sticker.jpg?w=410\" alt=\"Dura-Flange matrica\" class=\"wp-image-1306\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-card-usecase-1 card-box-v1__body with-icon align-center vertical-align-center\" id=\"card_box_v1-1e61d405-d344-4ab5-8c28-19b4e9cc90b7\"><div class=\"fullwidthcontainer\"><div class=\"card-box-v1__boxes has-4-columns\"><div class=\"card-box-v1__box  with-link \" style=\"background-color:#00afb9\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/themes\/alcoa-wheels\/assets\/build\/js\/blocks\/card-usecase-1\/..\/..\/..\/images\/placeholder-image.db2b4d5c.jpeg\" alt=\"Contact\"\/><div class=\"card-box-v1__box__inner pos-abs\"><div class=\"card-box-v1__box_icon\"><img loading=\"lazy\" decoding=\"async\" width=\"171\" height=\"171\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/contact.png\" alt=\"\"\/><\/div><div class=\"card-box-v1__box_content\"><h4 style=\"color:#ffffff\">Contact<\/h4><\/div><div class=\"btn-wrap\"><\/div><\/div><a href=\"\/europe\/en\/contact\" aria-label=\"Contact\"><\/a><\/div><div class=\"card-box-v1__box  with-link \" style=\"background-color:#34bfc7\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/themes\/alcoa-wheels\/assets\/build\/js\/blocks\/card-usecase-1\/..\/..\/..\/images\/placeholder-image.db2b4d5c.jpeg\" alt=\"Product Search\"\/><div class=\"card-box-v1__box__inner pos-abs\"><div class=\"card-box-v1__box_icon\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"169\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/product-search.png\" alt=\"\"\/><\/div><div class=\"card-box-v1__box_content\"><h4 style=\"color:#ffffff\">Product Search<\/h4><\/div><div class=\"btn-wrap\"><\/div><\/div><a href=\"\/europe\/en\/wheel-range\" aria-label=\"Product Search\"><\/a><\/div><div class=\"card-box-v1__box  with-link \" style=\"background-color:#00afb9\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/themes\/alcoa-wheels\/assets\/build\/js\/blocks\/card-usecase-1\/..\/..\/..\/images\/placeholder-image.db2b4d5c.jpeg\" alt=\"Where To Buy\"\/><div class=\"card-box-v1__box__inner pos-abs\"><div class=\"card-box-v1__box_icon\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"169\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/where-to-buy.png\" alt=\"\"\/><\/div><div class=\"card-box-v1__box_content\"><h4 style=\"color:#ffffff\">Where To Buy<\/h4><\/div><div class=\"btn-wrap\"><\/div><\/div><a href=\"\/europe\/en\/where-to-buy\" aria-label=\"Where To Buy\"><\/a><\/div><div class=\"card-box-v1__box  with-link \" style=\"background-color:#34bfc7\"><img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/themes\/alcoa-wheels\/assets\/build\/js\/blocks\/card-usecase-1\/..\/..\/..\/images\/placeholder-image.db2b4d5c.jpeg\" alt=\"Product Literature\"\/><div class=\"card-box-v1__box__inner pos-abs\"><div class=\"card-box-v1__box_icon\"><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"169\" src=\"https:\/\/www.alcoawheels.com\/europe\/en\/wp-content\/uploads\/sites\/8\/2023\/06\/product-literature.png\" alt=\"\"\/><\/div><div class=\"card-box-v1__box_content\"><h4 style=\"color:#ffffff\">Product Literature<\/h4><\/div><div class=\"btn-wrap\"><\/div><\/div><a href=\"\/europe\/en\/product-literature\" aria-label=\"Product Literature\"><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dura-Bright\u00ae&nbsp;&nbsp;EVO Breakthrough Technology Alcoa\u00ae wheels are available with Dura-Bright\u00ae EVO surface treatment that keeps wheels looking bright and shiny for years without polishing. Maintenance is extremely easy by just using water and soap thanks to the proprietary technology. Dura-Bright\u00ae is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"protected_reviewer_email":"","editor_notices":[],"footnotes":""},"class_list":["post-17","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Surface Treatments | Alcoa Wheels<\/title>\n<meta name=\"description\" content=\"ALCOA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alcoawheels.com\/europe\/en\/surface-treatments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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