{"id":31,"date":"2023-05-28T14:43:30","date_gmt":"2023-05-28T14:43:30","guid":{"rendered":"https:\/\/www.alcoawheels.com\/japan\/en\/?page_id=31"},"modified":"2025-09-24T15:31:52","modified_gmt":"2025-09-24T06:31:52","slug":"about","status":"publish","type":"page","link":"https:\/\/www.alcoawheels.com\/japan\/en\/about\/","title":{"rendered":"About Our Wheels"},"content":{"rendered":"\n
\"Header

About Alcoa\u00ae<\/sup>\u00a0Wheels<\/h1>

History and Innovation<\/h2><\/div><\/div><\/div>\n\n\n\n
\"Icon<\/div>

Improve productivity. Lower lifetime costs.<\/h5>

Lower vehicle weight increases productivity and fuel economy. That, plus less maintenance and higher resale value combine to improve your bottom line.<\/p><\/div>

\"Icon<\/div>

Improvement of corporate image.<\/h5>

Your vehicle using Alcoa\u00ae<\/sup>\u00a0wheels contributes to improve company image and Alcoa\u00ae<\/sup>\u00a0wheel has original service programs for the users (companies).<\/p><\/div>

\"Icon<\/div>

Achieve sustainability.<\/h5>

Lighter weight Alcoa\u00ae<\/sup>\u00a0aluminum wheels allow for increased payloads or improved fuel efficiency. Reduced trips or using less fuel means reduced CO2<\/sub>. Plus, it\u2019s recyclable. In fact, 73% of all aluminum produced since 1888 is still in use today.<\/p><\/div><\/div><\/div>\n\n\n\n

Alcoa\u00ae<\/sup> Wheel’s history and Innovation<\/h3>\n\n\n\n

We continue to innovate and contribute to the highest bright and quality wheel.<\/h4>\n\n\n\n

Invented forged aluminum wheels in 1948, we developed the logistics industry and are continuing technological innovation.<\/h4>\n\n\n\n
\n
\n

1948<\/h4>\n\n\n\n

First forged aluminum multi-piece wheel invented.<\/h5>\n<\/div><\/div>
\"First<\/div><\/div>\n\n\n\n
\n

1956<\/h4>\n\n\n\n

First forged aluminum tubeless wheel introduced.<\/h5>\n<\/div><\/div>
\"First<\/div><\/div>\n\n\n\n
\n

1968<\/h4>\n\n\n\n

6061 alloy commercialized and becomes industry standard.<\/h5>\n<\/div><\/div>
\"6061<\/div><\/div>\n\n\n\n
\n

1971<\/h4>\n\n\n\n

First forged aluminum wide base wheel introduced.<\/h5>\n<\/div><\/div>
\"First<\/div><\/div>\n\n\n\n
\n

1980<\/h4>\n\n\n\n

First forged aluminum hub pilot wheel introduced.<\/h5>\n<\/div><\/div>
\"First<\/div><\/div>\n\n\n\n
\n

2001<\/h4>\n\n\n\n

First 14″ wide base forged aluminum wheel introduced.<\/h5>\n<\/div><\/div>
\"First<\/div><\/div>\n\n\n\n
\n

2001<\/h4>\n\n\n\n

Dura-Bright\u00ae<\/sup> Wheels invented and patented.<\/h5>\n<\/div><\/div>
\"Dura-Bright\u00ae<\/div><\/div>\n\n\n\n
\n

2005<\/h4>\n\n\n\n

Dura-Flange\u00ae<\/sup> introduced to reduce or virtually eliminate rim flange wear.<\/h5>\n<\/div><\/div>
\"Dura-Flange\u00ae<\/div><\/div>\n\n\n\n
\n

2006<\/h4>\n\n\n\n

Dura-Bright\u00ae<\/sup> with XBR\u2122<\/sup> Technology introduced.<\/h5>\n<\/div><\/div>
\"Dura-Bright\u00ae<\/div><\/div>\n\n\n\n
\n

2009<\/h4>\n\n\n\n

LvL ONE\u00ae<\/sup> Wheels introduced. Lighter. Brighter. Stronger.<\/h5>\n<\/div><\/div>
\"LvL<\/div><\/div>\n\n\n\n
\n

2010<\/h4>\n\n\n\n

CalcuLighter\u2122<\/sup> launched. Online tool easily determines ROI.<\/h5>\n<\/div><\/div>
\"CalcuLighter\u2122<\/div><\/div>\n\n\n\n
\n

2012<\/h4>\n\n\n\n

Cradle to Cradle CertifiedCM<\/sup> Silver Level.<\/h5>\n<\/div><\/div>
\"Cradle<\/div><\/div>\n\n\n\n
\n

2012<\/h4>\n\n\n\n

14″ wide base wheel reintroduced. Even lighter.<\/h5>\n<\/div><\/div>
\"14"<\/div><\/div>\n\n\n\n
\n

2013<\/h4>\n\n\n\n

Alcoa\u00ae <\/sup>announces first new alloy in 45 years – the MagnaForce\u00ae<\/sup> alloy.<\/h5>\n<\/div><\/div>
\"Alcoa<\/div><\/div>\n\n\n\n
\n

2013<\/h4>\n\n\n\n

M-Series\u00ae<\/sup> fitments announced for Medium Duty vehicles.<\/h5>\n<\/div><\/div>
\"M-Series\u00ae<\/div><\/div>\n\n\n\n
\n

2014<\/h4>\n\n\n\n

Alcoa\u00ae<\/sup> Ultra ONE\u00ae<\/sup> Wheels with MagnaForce\u00ae<\/sup> alloy introduced.
The lightest wheel in its class.<\/h5>\n<\/div><\/div>
\"Alcoa<\/div><\/div>\n\n\n\n
\n

2014<\/h4>\n\n\n\n

Lighter again. LvL ONE\u00ae<\/sup> technology
lowers weight of 14″ wide base and 9″ wheels.<\/h5>\n<\/div><\/div>
\"Lighter<\/div><\/div>\n\n\n\n
\n

2014<\/h4>\n\n\n\n

Alcoa Wheels Truck Run game app launched.<\/h5>\n\n\n\n

<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div><\/div><\/div>
\"Alcoa<\/div><\/div>\n\n\n\n
\n

2015<\/h4>\n\n\n\n

Third generation
Dura-Bright\u00ae<\/sup> EVO introduced. A force EVO<\/mark>lved.<\/h5>\n<\/div><\/div>
\"Dura-Bright\u00ae<\/div><\/div>\n\n\n\n
\n

2016<\/h4>\n\n\n\n

M-Series\u00ae<\/sup> Medium Duty Wheels debut
for Sprinter and Transit vehicles.<\/h5>\n<\/div><\/div>
\"M-Series\u00ae<\/div><\/div>\n\n\n\n
\n

2016<\/h4>\n\n\n\n

Ultra ONE\u00ae<\/sup> Wheels with MagnaForce\u00ae<\/sup> alloy
available in a growing family of sizes.<\/h5>\n<\/div><\/div>
\"Ultra<\/div><\/div>\n<\/div><\/div>\n\n\n\n
\"Contact\"\/
\"contact\"\/<\/div>

Contact<\/h4><\/div>
<\/div><\/div><\/a><\/div>
\"How
\"where-to-buy\"\/<\/div>

How To Buy<\/h4><\/div>
<\/div><\/div><\/a><\/div>
\"Various
\"product-literature\"\/<\/div>

Various documents<\/h4><\/div>
<\/div><\/div><\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Alcoa\u00ae Wheel’s history and Innovation We continue to innovate and contribute to the highest bright and quality wheel. Invented forged aluminum wheels in 1948, we developed the logistics industry and are continuing technological innovation.<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"protected_reviewer_email":"","editor_notices":[],"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout | Alcoa Wheels<\/title>\n<meta name=\"description\" content=\"Alcoa Wheels are the leading brand of forged aluminum wheels in the transportation industry. 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