{"id":31,"date":"2023-05-28T15:52:01","date_gmt":"2023-05-28T15:52:01","guid":{"rendered":"https:\/\/www.alcoawheels.com\/north-america\/en\/?page_id=31"},"modified":"2025-06-11T08:26:06","modified_gmt":"2025-06-11T12:26:06","slug":"durabright","status":"publish","type":"page","link":"https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/","title":{"rendered":"Dura-Bright<sup>\u00ae<\/sup>"},"content":{"rendered":"\n<div id=\"imagecover-ecfa0b79-4e92-4032-980b-a8c1f4342dae\" class=\"wp-block-alcoa-wheels-image-cover imagecover covercontainer\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:725px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"625\" class=\"wp-block-cover__image-background wp-image-642\" alt=\"\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/db-background.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/db-background.png 1440w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/db-background.png?resize=300,130 300w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/db-background.png?resize=768,333 768w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/db-background.png?resize=1024,444 1024w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h5 class=\"wp-block-heading has-text-align-center\" id=\"h-advanced-surface-treatment\"><strong>ADVANCED SURFACE TREATMENT<\/strong><\/h5>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"h-dura-bright-nbsp-wheels\" style=\"color:#00afba\"><strong>Dura-Bright<sup>\u00ae<\/sup>&nbsp;Wheels<\/strong><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>What Happens on the Road, Stays on the Road.<\/strong><\/h3>\n\n\n\n<p>Trucks running on patented Dura-Bright\u00ae Wheels don\u2019t sit still for long. That\u2019s because the durable, no polish, easy maintenance surface treatment puts them back on the road faster, making it easier than ever to have a great looking truck. Great looks made simple.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer spacer-fifty\"><\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-findwheel-and-where-to-buy spec-buy-banner-main\"><div class=\"spec-buy-banner-columns-wrap\"><div class=\"container-md\"><div class=\"spec-buy-banner-columns\"><div class=\"spec-buy-banner-column\"><div class=\"spec-buy-banner_image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/find-your-wheels.png\" alt=\"find-your-wheels\"\/><\/div><div class=\"spec-buy-banner_content\"><h5 class=\"spec-buy-banner-heading\">Find your wheels<\/h5><p class=\"spec-buy-banner-subheading\">Use our SPECfinder\u2122 tool to find your wheels.<\/p><\/div><a href=\"\/north-america\/en\/product-search\" aria-label=\"Icon\"><\/a><\/div><div class=\"spec-buy-banner-column\"><div class=\"spec-buy-banner_image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/where-to-buy-1.png\" alt=\"Thumbnail\"\/><\/div><div class=\"spec-buy-banner_content\"><h5 class=\"spec-buy-banner-heading\">Where to buy<\/h5><p class=\"spec-buy-banner-subheading\">Locate local distributors, online retailers, or commercial dealers.<\/p><\/div><a href=\"\/north-america\/en\/wheretobuy\" aria-label=\"Icon\"><\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\t\t<div class=\"wp-block-alcoa-wheels-social-share-dynamic\">\n\t\t\t<div class=\"social-share-main\">\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/facebook.svg\" alt=\"Facebook Icon\" \/>\n\t\t\t\t\t<a class=\"facebook\" title=\"Facebook Icon\" aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?text=Dura-Brightsup\u00ae\/sup&#038;u=https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/\" onclick=\"window.open(this.href, 'Facebook', 'width=897, height=795, scrollbars, resizable'); return false;\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/linkedin.svg\" alt=\"Linkedin Icon\" \/>\n\t\t\t\t\t<a class=\"linkedin\" title=\"LinkedIn Icon\" aria-label=\"Linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/\" onclick=\"window.open(this.href, 'LinkedIn', 'width=570, height=278, scrollbars, resizable'); return false;\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/x-twitter.svg\" alt=\"X Icon\" \/>\n\t\t\t\t\t<a class=\"twitter\" title=\"Tweet\" aria-label=\"X Icon\" href=\"https:\/\/twitter.com\/intent\/tweet?counturl=https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/&#038;text=Dura-Brightsup\u00ae\/sup&#038;url=https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/&#038;via=Howmet\" onclick=\"window.open(this.href, 'Twitter', 'width=570, height=278, scrollbars, resizable'); return false;\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/envelope.svg\" alt=\"Email Icon\" \/>\n\t\t\t\t\t<a class=\"email\" title=\"Email\" aria-label=\"Email Icon\" href=\"mailto:?subject=Dura-Brightsup\u00ae\/sup&#038;body=Literature%0A%0Ahttps:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/\" target=\"_blank\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/print.svg\" alt=\"Print Icon\" \/>\n\t\t\t\t\t<a class=\"print\" title=\"Print\" aria-label=\"Print Icon\" href=\"#\" onclick=\"window.print();\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div id=\"imagecover-2346d8a6-ecdb-4ca3-afa8-14e4c0f5a37e\" class=\"wp-block-alcoa-wheels-image-cover imagecover covercontainer\">\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#ededed\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-alcoa-wheels-zigzag media-list__body\" id=\"zigzag-main-7e4ad21b-0555-4a37-83a9-c368fc06e760\"><div class=\"media-list__body_main  vertical-align-top  container\">\n<div class=\"wp-block-alcoa-wheels-zigzag-item media-list-item\"><div class=\"media-list-item__box_content\"><div class=\"media-list-item__box_content_inner\">\n<h3 class=\"wp-block-heading\"><strong>Built-In Superiority.<\/strong><\/h3>\n\n\n\n<p>Dura-Bright<sup>\u00ae<\/sup>&nbsp;surface treatment penetrates the aluminum, forming a molecular bond that becomes part of the wheel itself. That means it won\u2019t crack, peel or corrode like coated wheels, looking newer for longer.<\/p>\n<\/div><\/div><div class=\"media-list-item__box_image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1280\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/db-compare-vertical.png\" alt=\"db-compare-vertical\"\/><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div id=\"columnsV1-510efafd-d12a-4fd3-8978-53ba9256bff3\" class=\"wp-block-alcoa-wheels-columns-v1 columnsV1 covercontainer with-gap withOutBorder\">\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:38%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"671\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/wheel-shower.png?w=671\" alt=\"wheel-shower\" class=\"wp-image-801\" srcset=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/wheel-shower.png 800w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/wheel-shower.png?resize=197,300 197w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/wheel-shower.png?resize=768,1171 768w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/wheel-shower.png?resize=671,1024 671w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:62%\">\n<h5 class=\"wp-block-heading\"><strong>Drive. Rinse. Repeat.<\/strong><\/h5>\n\n\n\n<p>Discover the easy maintenance way to bright, shiny wheels that stay that way. Because the Dura-Bright\u00ae Surface Treatment penetrates the aluminum, these wheels keep their shine, even after hundreds of washes and thousands of miles without polishing.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Cleans Easily With Soap And Water.<\/strong><\/h5>\n\n\n\n<p>Eliminate the need for caustic cleaning products, further protect the environment and reduce maintenance to keep your wheels looking their best with a lot less effort saving you time and money.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"columnsV1-2544c86b-e3f7-4cde-b4ce-8fa3886129e0\" class=\"wp-block-alcoa-wheels-columns-v1 columnsV1 fullwidthcontainer with-gap withOutBorder\">\n<div class=\"wp-block-columns testimonial_block has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#ededed\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center u-mb-0\"><strong>Foodliner &amp; Quest Liner Testimonial<\/strong><\/h4>\n\n\n\n<p>In 2018, Foodliner &amp; Quest Liner switched to Alcoa\u00ae Dura-Bright\u00ae Wheels, and it transformed their maintenance process.<\/p>\n\n\n\n<p>They have eliminated the need for brighteners and polishers. Now, just soap and water keep their wheels looking great. Alcoa\u00ae Dura-Bright\u00ae technology has significantly simplified fleet upkeep for these industry leaders.<\/p>\n\n\n\n<p>Hear it from Chris Willers, Director of Fleet Maintenance, and Tyler Neumann, Director of Corporate Maintenance, at Foodliner &amp; Quest Liner.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Alcoa\u00ae Dura-Bright\u00ae Wheels Foodliner &amp; Quest Liner Testimonial\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/bjTsj64RlaU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-alcoa-wheels-youtube-video-list list-youtube-main\"><div class=\"list-youtube\"><h2 class=\"list-heading\">Watch The Dura-Bright<sup>\u00ae<\/sup>\u00a0Series<\/h2><div class=\"list-youtube-Videos\"><div class=\"list-youtube-Videos-item\"><p class=\"videoTitle\"><strong>Technology<\/strong><\/p><div class=\"videoWrapper\"><div class=\"onetrust-placeholder\"><p class=\"onetrust-message text-center vertical-center\"><span class=\"onetrust-unavailable-notice\">This content requires certain cookies to function. Please <a class=\"optanon-toggle\">accept<\/a> cookies in order to continue. You may need to refresh your browser window afterwards.<\/span><\/p><\/div><div class=\"youtube-video-wrapper\"><iframe data-src=\"\/\/www.youtube.com\/embed\/ZNMQJtzdFEA?rel=0\" class=\"youtube-iframe\" title=\"video\"><\/iframe><\/div><\/div><\/div><div class=\"list-youtube-Videos-item\"><p class=\"videoTitle\"><strong>Harsh Environments<\/strong><\/p><div class=\"videoWrapper\"><div class=\"onetrust-placeholder\"><p class=\"onetrust-message text-center vertical-center\"><span class=\"onetrust-unavailable-notice\">This content requires certain cookies to function. Please <a class=\"optanon-toggle\">accept<\/a> cookies in order to continue. You may need to refresh your browser window afterwards.<\/span><\/p><\/div><div class=\"youtube-video-wrapper\"><iframe data-src=\"\/\/www.youtube.com\/embed\/EAv_OSgswB8?rel=0\" class=\"youtube-iframe\" title=\"video\"><\/iframe><\/div><\/div><\/div><div class=\"list-youtube-Videos-item\"><p class=\"videoTitle\"><strong>Less Maintenance<\/strong><\/p><div class=\"videoWrapper\"><div class=\"onetrust-placeholder\"><p class=\"onetrust-message text-center vertical-center\"><span class=\"onetrust-unavailable-notice\">This content requires certain cookies to function. Please <a class=\"optanon-toggle\">accept<\/a> cookies in order to continue. You may need to refresh your browser window afterwards.<\/span><\/p><\/div><div class=\"youtube-video-wrapper\"><iframe data-src=\"\/\/www.youtube.com\/embed\/sJH2CQviFxM?rel=0\" class=\"youtube-iframe\" title=\"video\"><\/iframe><\/div><\/div><\/div><div class=\"list-youtube-Videos-item\"><p class=\"videoTitle\"><strong>Unmatched Protection<\/strong><\/p><div class=\"videoWrapper\"><div class=\"onetrust-placeholder\"><p class=\"onetrust-message text-center vertical-center\"><span class=\"onetrust-unavailable-notice\">This content requires certain cookies to function. Please <a class=\"optanon-toggle\">accept<\/a> cookies in order to continue. You may need to refresh your browser window afterwards.<\/span><\/p><\/div><div class=\"youtube-video-wrapper\"><iframe data-src=\"\/\/www.youtube.com\/embed\/r_UlJGF3PbA?rel=0\" class=\"youtube-iframe\" title=\"video\"><\/iframe><\/div><\/div><\/div><div class=\"list-youtube-Videos-item\"><p class=\"videoTitle\"><strong>How To Clean<\/strong><\/p><div class=\"videoWrapper\"><div class=\"onetrust-placeholder\"><p class=\"onetrust-message text-center vertical-center\"><span class=\"onetrust-unavailable-notice\">This content requires certain cookies to function. Please <a class=\"optanon-toggle\">accept<\/a> cookies in order to continue. You may need to refresh your browser window afterwards.<\/span><\/p><\/div><div class=\"youtube-video-wrapper\"><iframe data-src=\"\/\/www.youtube.com\/embed\/2MPveLjZXug?rel=0\" class=\"youtube-iframe\" title=\"video\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background\" style=\"background-color:#ededed\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"downloads\"><strong>Literature<\/strong><\/h3>\n\n\n\t\t<div class=\"wp-block-alcoa-product-literature\">\n\t\t\t<div class=\"product-literature-columns container wp-block-alcoa-wheels-related-documents\">\n\t\t\t\t\t\t\t\t\t<div class=\"literature-inner\">\n\t\t\t\t\t\t<div class=\"literature-inner-item\">\n\t\t\t\t\t\t\t<div class=\"pdf-lists-items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pdf-files\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/ALC-23064-Dura_Bright_EVO_Wheels_2023.pdf\" target=\"_blank\" class=\"pdf-file\">\n\t\t\t\t\t\t\t\t\t\t\tDura-Bright<sup>\u00ae<\/sup> Brochure\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"pdf-size\">2.11 MB<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"pdf-files\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/04\/ALC-23045_DuraBright_Cleaning.pdf\" target=\"_blank\" class=\"pdf-file\">\n\t\t\t\t\t\t\t\t\t\t\tDura-Bright<sup>\u00ae<\/sup> Wheels Cleaning Guide\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"pdf-size\">301.70 KB<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Literature<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"protected_reviewer_email":"","editor_notices":[],"footnotes":""},"class_list":["post-31","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dura-Bright\u00ae Advanced Surface Treatment | Alcoa \u00ae Wheels<\/title>\n<meta name=\"description\" content=\"Alcoa\u00ae Dura-Bright\u00ae is a durable, no polish, easy maintenance surface treatment for bright, shiny wheels. It won&#039;t crack, peel or corrode like coated wheels, looking newer and cleaner for longer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dura-Bright\u00ae\" \/>\n<meta property=\"og:description\" content=\"Alcoa\u00ae Dura-Bright\u00ae is a durable, no polish, easy maintenance surface treatment for bright, shiny wheels. 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