{"id":4072,"date":"2024-01-19T16:48:38","date_gmt":"2024-01-19T21:48:38","guid":{"rendered":"https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/\/"},"modified":"2024-08-09T10:04:00","modified_gmt":"2024-08-09T14:04:00","slug":"an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel","status":"publish","type":"post","link":"https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/","title":{"rendered":"An Unbreakable Bond: Dura-Bright\u00ae Surface Treatment Becomes Part of the Wheel"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>\n<h5 class=\"wp-block-heading\" id=\"h-proprietary-treatment-keeps-wheels-shiny-and-corrosion-free-with-less-maintenance\" style=\"font-style:normal;font-weight:700\"><strong>Proprietary Treatment Keeps Wheels Shiny and Corrosion Free with Less Maintenance<\/strong><\/h5>\n\n\n\t\t<div class=\"wp-block-alcoa-wheels-social-share-dynamic\">\n\t\t\t<div class=\"social-share-main\">\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/facebook.svg\" alt=\"Facebook Icon\" \/>\n\t\t\t\t\t<a class=\"facebook\" title=\"Facebook Icon\" aria-label=\"Facebook\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?text=An%20Unbreakable%20Bond:%20Dura-Bright\u00ae%20Surface%20Treatment%20Becomes%20Part%20of%20the%20Wheel&#038;u=https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/\" onclick=\"window.open(this.href, 'Facebook', 'width=897, height=795, scrollbars, resizable'); return false;\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/linkedin.svg\" alt=\"Linkedin Icon\" \/>\n\t\t\t\t\t<a class=\"linkedin\" title=\"LinkedIn Icon\" aria-label=\"Linkedin\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/\" onclick=\"window.open(this.href, 'LinkedIn', 'width=570, height=278, scrollbars, resizable'); return false;\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/x-twitter.svg\" alt=\"X Icon\" \/>\n\t\t\t\t\t<a class=\"twitter\" title=\"Tweet\" aria-label=\"X Icon\" href=\"https:\/\/twitter.com\/intent\/tweet?counturl=https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/&#038;text=An%20Unbreakable%20Bond:%20Dura-Bright\u00ae%20Surface%20Treatment%20Becomes%20Part%20of%20the%20Wheel&#038;url=https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/&#038;via=Howmet\" onclick=\"window.open(this.href, 'Twitter', 'width=570, height=278, scrollbars, resizable'); return false;\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/envelope.svg\" alt=\"Email Icon\" \/>\n\t\t\t\t\t<a class=\"email\" title=\"Email\" aria-label=\"Email Icon\" href=\"mailto:?subject=An%20Unbreakable%20Bond:%20Dura-Bright\u00ae%20Surface%20Treatment%20Becomes%20Part%20of%20the%20Wheel&#038;body=Proprietary%20Treatment%20Keeps%20Wheels%20Shiny%20and%20Corrosion%20Free%20with%20Less%20Maintenance%20Your%20trucks%20spend%20a%20lot%20of%20time%20on%20the%20road.%20Don\u2019t%20let%20the%20road%20spend%20a%20lot%20of%20time%20on%20your%20trucks.%20Outside%20of%20the%20comfort%20of%20their%20terminal%20or%20garage,%20there%20are%20road%20salts,%20deicers%20and%20other%20chemicals,%20and%20road%20debris%20that%20all%20%5B&hellip;%5D%0A%0Ahttps:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/\" target=\"_blank\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"social-share-item with-icon\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/themes\/alcoa-wheels\/assets\/src\/images\/print.svg\" alt=\"Print Icon\" \/>\n\t\t\t\t\t<a class=\"print\" title=\"Print\" aria-label=\"Print Icon\" href=\"#\" onclick=\"window.print();\"><\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<p>Your trucks spend a lot of time on the road. Don\u2019t let the road spend a lot of time on your trucks.<\/p>\n\n\n\n<p>Outside of the comfort of their terminal or garage, there are road salts, deicers and other chemicals, and road debris that all make for a harsh, corrosive environment just waiting to attack your trucks and their wheels mile after mile. There can also be acid in truck washes, which can further add to the damage.<\/p>\n\n\n\n<p>Winter months are especially bad for your equipment. Navigating tough terrains and challenging conditions means fleets need reliable wheels that provide protection from any environment to keep them lasting longer and looking their best.<\/p>\n\n\n\n<p>Steel wheels can easily rust, even when coated. Aluminum wheels typically have to be polished to keep them shiny. Over time, an oxide starts building up and it gets thicker, and the wheel becomes duller and duller. Polishing, which requires a decent amount of effort, removes the outside oxide layer to bring back the bright shine of the raw aluminum.<\/p>\n\n\n\n<p>Conventional coatings can be used to protect the aluminum underneath, but they essentially lie on top of the surface without actually bonding to it. Using an acrylic clear coating as an example of one of these conventional coatings, it sits on top of the aluminum. Eventually, corrosion can get underneath the coating and can continue to spread. This is called filiform corrosion and it looks almost like snowflakes forming. If the surface of an acrylic clear coat is scratched, corrosion will grow underneath the coating.<\/p>\n\n\n\n<p><strong>A Different Kind of Protection<\/strong><\/p>\n\n\n\n<p>An alternative to conventional coatings is a surface treatment that interfaces with the base aluminum to form a molecular bond, in essence becoming part of the wheel itself. That was the goal scientists at Alcoa\u00ae Wheels had when they set out to develop a new type of treatment, which led to the creation of <a href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alcoa\u00ae Dura-Bright\u00ae<\/a> Surface Treatment and the advent of Alcoa\u00ae Dura-Bright\u00ae Wheels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"333\" width=\"1024\" src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/11501_ALC_DB-EVOBreakthrough-tech_Hi_Res-1.png?w=1024\" alt=\"\" class=\"wp-image-4085\" srcset=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/11501_ALC_DB-EVOBreakthrough-tech_Hi_Res-1.png 1350w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/11501_ALC_DB-EVOBreakthrough-tech_Hi_Res-1.png?resize=300,98 300w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/11501_ALC_DB-EVOBreakthrough-tech_Hi_Res-1.png?resize=768,250 768w, https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/11501_ALC_DB-EVOBreakthrough-tech_Hi_Res-1.png?resize=1024,333 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The proprietary Dura-Bright\u00ae Surface Treatment on the wheels is engineered to endure the harshest conditions, combating corrosion, and maintaining a shiny, brand-new look with minimal maintenance. The Dura-Bright\u00ae Surface Treatment forms a molecular bond with the wheel, meaning it won\u2019t crack, peel, or corrode like coated wheels, keeping it looking newer for longer without polishing or painting or time-consuming cleaning. Dura-Bright\u00ae Wheels utilizes technology that&#8217;s been tested and proven in harsh conditions throughout the years.<strong><br><\/strong><\/p>\n\n\n\n<p><strong>The Science on the Surface<\/strong><\/p>\n\n\n\n<p>From a scientific perspective, the surface treatment is a breakthrough because it provides a wheel with very low surface tension where there are intermolecular forces that repel water, dirt, and chemicals. It essentially creates a barrier around the wheel to ensure they remain shiny and corrosion-free regardless of the road conditions. The lower the surface tension, the less likely dirt will stick.<\/p>\n\n\n\n<p>A water droplet is a good indication of surface tension, which is measured by the angle water droplets bead up. An untreated polished aluminum wheel has a medium contact angle and water droplets flatten out slightly with some puddling, indicating a medium surface tension. A painted steel wheel has a lower contact angle, indicating a higher surface tension. It allows water to flatten out and puddle, and dirt to stick.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 2520 \/ 1080;\" width=\"2520\" autoplay controls loop muted src=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/Dura-Bright.mp4\"><\/video><\/figure>\n\n\n\n<p>In testing, water droplets on the painted steel wheel slowly roll off while water droplets on the Dura-Bright\u00ae Wheel roll quickly off and leave nothing behind. That\u2019s because Dura-Bright\u00ae Wheels have a larger contact angle, indicating a lower surface tension, which keeps water beading and dirt from sticking.<\/p>\n\n\n\n<p><strong>Easier Cleaning with Just Soap and Water<\/strong><\/p>\n\n\n\n<p>Because the Dura-Bright\u00ae production process penetrates the aluminum, the surface treatment ensures that wheels not only shine bright but stay that way even after hundreds of washes and thousands of miles without polishing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/04\/ALC-23045_DuraBright_Cleaning.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Dura-Bright\u00ae Wheels can be easily cleaned with mild soap and water<\/a>, eliminating the need for harsh cleaning products, further protecting the environment, and reducing maintenance costs and downtime. The first cleaning step is a water pre-rinse followed by applying the soap or detergent using a spray applicator, a soft-bristled brush or soft sponge, and then finally a clean water rinse.<\/p>\n\n\n\n<p><strong>How to Specify Dura-Bright\u00ae Surface Treatment<\/strong><\/p>\n\n\n\n<p>Product specification begins with answering some basic questions, such as number of bolt holes, bolt circle diameter, hub bore, wheel sizes, and more. After those questions are answered, additional options \u2013 like the Dura-Bright\u00ae Surface Treatment \u2013 can be chosen.<\/p>\n\n\n\n<p>In the Dura-Bright\u00ae column in the <a href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2023\/07\/AW_SpecGuide2024_June_2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">spec guide<\/a>, there are four options: 0DB, 1DB, 2DB, and 3DB. These combinations are added to the part number when ordering a wheel. As an example, to order the ULA18x wheel with mirror polish on both sides with Dura-Bright\u00ae Surface Treatment, the final part number would be ULA183DB. In the spec guide, DB stands for Dura Bright.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0DB &#8211; stands for brush finish with Dura-Bright\u00ae to cover both sides of the wheel.<\/li>\n\n\n\n<li>1DB \u2013 stands for mirror polish with Dura-Bright\u00ae to cover the first position of the wheel\u2013face.<\/li>\n\n\n\n<li>2DB \u2013 stands for mirror polish with Dura-Bright\u00ae to cover the second position \u2013 inside of the wheel.<\/li>\n\n\n\n<li>3DB \u2013 stands for mirror polish with Dura-Bright\u00ae to cover both sides of the wheel.<\/li>\n<\/ul>\n\n\n\n<p>Learn more about how <a href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/durabright\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alcoa\u00ae Dura-Bright\u00ae Wheels<\/a> are engineered to outlast and outshine, and how you can save time and money by keeping your trucks on the road more and looking their best with a lot less effort.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proprietary Treatment Keeps Wheels Shiny and Corrosion Free with Less Maintenance Your trucks spend a lot of time on the road. Don\u2019t let the road spend a lot of time on your trucks. Outside of the comfort of their terminal or garage, there are road salts, deicers and other chemicals, and road debris that all [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":4132,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"protected_reviewer_email":"","editor_notices":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An Unbreakable Bond: Dura-Bright\u00ae Surface Treatment Becomes Part of the Wheel - North America %<\/title>\n<meta name=\"description\" content=\"An alternative to conventional coatings is a surface treatment that interfaces with the base aluminum to form a molecular bond, in essence becoming part of the wheel itself. That was the goal scientists at Alcoa\u00ae Wheels had when they set out to develop a new type of treatment, which led to the creation of Alcoa\u00ae Dura-Bright\u00ae Surface Treatment and the advent of Alcoa\u00ae Dura-Bright\u00ae Wheels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Unbreakable Bond: Dura-Bright\u00ae Surface Treatment Becomes Part of the Wheel\" \/>\n<meta property=\"og:description\" content=\"An alternative to conventional coatings is a surface treatment that interfaces with the base aluminum to form a molecular bond, in essence becoming part of the wheel itself. That was the goal scientists at Alcoa\u00ae Wheels had when they set out to develop a new type of treatment, which led to the creation of Alcoa\u00ae Dura-Bright\u00ae Surface Treatment and the advent of Alcoa\u00ae Dura-Bright\u00ae Wheels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alcoawheels.com\/north-america\/en\/blogs\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\/\" \/>\n<meta property=\"og:site_name\" content=\"North America\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T21:48:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-09T14:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alcoawheels.com\/north-america\/en\/wp-content\/uploads\/sites\/27\/2024\/01\/banner-lighting-thumbnail.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"An Unbreakable Bond: Dura-Bright\u00ae Surface Treatment Becomes Part of the Wheel\",\"datePublished\":\"2024-01-19T21:48:38+00:00\",\"dateModified\":\"2024-08-09T14:04:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/\"},\"wordCount\":920,\"publisher\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/27\\\/2024\\\/01\\\/banner-lighting-thumbnail.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/\",\"url\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/\",\"name\":\"An Unbreakable Bond: Dura-Bright\u00ae Surface Treatment Becomes Part of the Wheel - North America %\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/blogs\\\/an-unbreakable-bond-dura-bright-surface-treatment-becomes-part-of-the-wheel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.alcoawheels.com\\\/north-america\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/27\\\/2024\\\/01\\\/banner-lighting-thumbnail.jpg\",\"datePublished\":\"2024-01-19T21:48:38+00:00\",\"dateModified\":\"2024-08-09T14:04:00+00:00\",\"description\":\"An alternative to conventional coatings is a surface treatment that interfaces with the base aluminum to form a molecular bond, in essence becoming part of the wheel itself. 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