Dura-Bright® EVO
Breakthrough Technology
Alcoa® wheels are available with Dura-Bright® EVO surface treatment that keeps wheels looking bright and shiny for years without polishing. Maintenance is extremely easy by just using water and soap thanks to the proprietary technology. Dura-Bright® is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do.
The Dura-Bright® surface treatment is available for practically all Alcoa® wheels.


What happens on the road, stays on the road
Dura-Bright® wheels can simply be cleaned with a mild detergent or undiluted Dura-Bright® Wheel Wash.
Dura-Flange®
Additional protection for an even longer service life
Alcoa® Dura-Flange® wheels have a proprietary treatment on both rim flanges that provides a protective layer to reduce rim flange wear, and can contribute to an increased lifetime compared to other aluminium wheels under the same conditions.

Road tested
Dura-Flange® wheels are the most appropriate for transport where loads are heavy and prone to shifting, causing the tyre bead to rub against the wheel flange, such as:
Rim Wear Protected
Dura-Flange® wheels are easily recognizable by the “Rim Wear Protected” sticker. Part numbers ending with DF are Dura-Flange® treated.

Dura-Bright®/Dura-Flange®
2 revolutionary treatments combined into one
Alcoa® Dura-Bright®/Dura-Flange® wheels are the result of 2 treatments combined, leading to a shiny looking easy to maintain wheel with a protective layer on the rim flanges to further increase the wheels’ service life.

Dura-Bright®
Dura-Bright® is not a coating, but a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. It will not chip, crack, peel or corrode, like conventional coatings do. Regular cleaning with a mild detergent or undiluted Dura-Bright® Wheel Wash will keep the wheels shiny, even after hundreds of washes and thousands of kilometres, reducing maintenance costs.
Dura-Flange®
The Dura-Flange® treatment provides a protective shield to reduce rim flange wear, giving them up to double the lifetime compared to other aluminium wheels under the same conditions. Dura-Flange® is commonly used in transport where loads are heavy and prone to shifting, causing the tyre bead to rub against the wheel flange.
Black and Green / Rim Wear Protected
Dura-Bright®/Dura-Flange® wheels are easily recognizable by their black and green Alcoa® Dura-Bright® EVO and “Rim Wear Protected” stickers. Part numbers ending with DD are Dura-Bright® and Dura-Flange® treated.









